Small Business Marketing Unleashed

Small Business Marketing Unleashed Intensive Workshops

Day 2 - Tuesday, April 22, 2008

8:00am-9:00pm Continental Breakfast
9:00am-10:30am

Link Building Workshop
It's not enough to know why you need links, you have to know how to get them. Link guru Debra O'Neil Mastaler will help you identify solid link partners and will figure out the best ways to approach them. Learn how to look beyond reciprocal links and directories and start focusing on creating a long lasting link marketing strategy that will not only boost your search engine rankings, but will drive traffic and sales as well. (Limited to 50 attendees. Workshop repeats in a later time slot.)

Speaker:
Debra O'Neil Mastaler, Owner, Alliance Link

Local Search Workshop
The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consumer reviews? In this workshop, Matt will walk attendees through the most popular local search engines and will show you the best ways to leverage them to promote your business online. (Limited to 50 attendees.)

Speaker:
Matt McGee, SEO Manager, Marchex

Keywords and Content Workshop
In this workshop, you'll learn how to rework the content on your site to increase both your search rankings and your sales. In addition, attend this class and Trellian will give you a free one-week subscription to their Keyword Discovery tool. That way, you can follow along in class as Heather walks you through the keyword research process. At the end of the workshop, you'll have a list of keywords and a solid plan for integrating them into your content when you get home. (Limited to 50 attendees. Workshop repeats in a later time slot.)

Speaker:
Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing Solutions

General Site Clinic
This hands on work-shop will feature two teams of speakers reviewing sites submitted by attendees. Attendees who submit their sites will be able to ask specific questions about strategy, implementation and problem points. This open forum will allow attendees to learn by gathering feedback not only on their site, but on other attendees sites as well.

Speakers:
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Wendy Piersall, Founder, eMoms at Home
Stoney deGeyter, President, Pole Position Marketing
Mack Collier, Owner, The Viral Garden
10:30am-10:45am

Morning Break

10:45am-12:15am

Paid Search Workshop
In this intensive workshop, Christine will walk you through setting up and managing a paid search account on one of the major engines. She'll help you decide how to break your keywords up into targeted groups and to write relevant ads that will help lower the cost of your campaigns while increasing your conversion rates. (Limited to 50 attendees. Workshop repeats in a later time slot.)

Speaker:
Christine Churchill, President, KeyRelevance

Keywords and Content Workshop (repeat)
In this workshop, you'll learn how to rework the content on your site to increase both your search rankings and your sales. In addition, attend this class and Trellian will give you a free one-week subscription to their Keyword Discovery tool. That way, you can follow along in class as Heather walks you through the keyword research process. At the end of the workshop, you'll have a list of keywords and a solid plan for integrating them into your content when you get home. (Limited to 50 attendees. Workshop also runs in an earlier time slot.)

Speaker:
Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing Solutions

Viral Marketing Workshop
In this workshop, you will gain a better understanding of the concepts, ideas and implementations that are required to launch a viral marketing or link baiting campaign. Jennifer Laycock will walk you through the actual brainstorming process she uses with clients to help you gather information needed to create your own viral campaign. She'll help you learn to identify "key influencers" within your industry and will offer concrete tips on the best way to approach them with your campaign. You'll learn why the Internet has created a unique environment that allows for rapid, inexpensive word of mouth marketing and how you can harness that environment to promote your own products and services. Jennifer will also share some tips on building quick and easy viral buzz by reacting to competitor's viral disasters.

Speaker:
Jennifer Laycock, Editor-in-Chief, Search Engine Guide

Building a Community Workshop
There's something to be said for a little personality. Once you meet Sage Lewis, you'll see there's a whole lot to be said if you have a big personality. In this workshop Sage Lewis walks you through the best ways to interact with your readers. He'll guide you through technologies like podcasting, video blogging and discussion forums and show you how to leverage them to build a stronger community around your brand. (Limited to 50 attendees.)

Speakers:
Sage Lewis, Founder and President, Sage Rock
12:15am-1:30pm Networking Lunch
1:30pm-3:00pm

Link Building Workshop (repeat)
It's not enough to know why you need links, you have to know how to get them. Link guru Debra O'Neil Mastaler will help you identify solid link partners and will figure out the best ways to approach them. Learn how to look beyond reciprocal links and directories and start focusing on creating a long lasting link marketing strategy that will not only boost your search engine rankings, but will drive traffic and sales as well. (Limited to 50 attendees. Workshop also runs in an earlier time slot.)

Speaker:
Debra O'Neil Mastaler, Owner, Alliance Link

Usability and Conversion Workshop
If you've ever tried to find the spare toilet paper in someone else's bathroom, you've experienced a usability issue. Just like the owner of that bathroom, we sometimes get so used to our own sites, we can't see what needs to be fixed. In this workshop, Matt Bailey will walk you through common problems that can make your site a hassle for visitors to use. Find out how even the smallest change can make a dramatic impact on your site's conversion rates. (Limited to 50 attendees.)

Speaker:
Matt Bailey, Founder, Site Logic Marketing

Paid Search Workshop (repeat)
In this intensive workshop, Christine will walk you through setting up and managing a paid search account on one of the major engines. She'll help you decide how to break your keywords up into targeted groups and to write relevant ads that will help lower the cost of your campaigns while increasing your conversion rates. (Limited to 50 attendees. Workshop also runs in an earlier time slot.)

Speaker:
Christine Churchill, President, KeyRelevance

General Site Clinic
This hands on work-shop will feature two teams of speakers reviewing sites submitted by attendees. Attendees who submit their sites will be able to ask specific questions about strategy, implementation and problem points. This open forum will allow attendees to learn by gathering feedback not only on their site, but on other attendees sites as well.

Speakers:
Sage Lewis, Founder and President, Sage Rock
Matt Bailey, Founder, Site Logic Marketing
Mack Collier, Owner, The Viral Garden
Stoney deGeyter, President, Pole Position Marketing
3:00pm-4:00pm Networking Afternoon Snack Break

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