Small Business Marketing Unleashed

Heather Lloyd-Martin

CEO, SuccessWorks

Heather Lloyd-Martin is President and CEO of SuccessWorks. Recognized as the pioneer of SEO copywriting, her book "Successful Search Engine Copywriting" is considered a complete best-practices guide to search engine writing.

She is currently an executive member of the Direct Marketing Association's (DMA) Internet Marketing Advisory Board and Chair of the DMA's Search Engine Marketing Council. Prior to that, she was the Co-Chair of the Association for Interactive Marketing's Search Engine Marketing Council. She was a Program Advisory Committee member for the DMA's 2003-2004 conferences, the 2005-2007 DMA Annual Conference, DMDays 2006-2007, the 2006 DMA B2B Conference and the 2004-2007 ACCM conferences.

Specializing in gaining her clients top buzz in the search engines, Lloyd-Martin helps clients gain prime search engine branding and increased revenue. She has worked with many big-brand clients, helping them leverage the power of strategic content to gain measurably increased online visibility.

Heather organizes and moderates search marketing workshops for select DMA conferences, including ACCM, and the DMA Annual Conference. She is a featured speaker at worldwide Incisive Media Search Engine Strategies conferences, as well as other top industry conferences such as @d:tech, Webmaster World’s PubCon, The Conference Board and Seybold.

A popular columnist, her articles have appeared in publications such as DMNews, SearchDay,, ClickZ, Catalog Success and Entrepreneurs' Business Start-Ups.

Heather is a veteran Pacific Northwesterner who enjoys gray rainy days and steaming hot soy lattes. She may be contacted at heather [AT]

Debra will be speaking in the following sessions:

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