Jennifer Laycock of Search Engine Guide
Editor-in-Chief, Search Engine Guide
Jennifer Laycock is the Editor-in-Chief of Search Engine Guide, an online publication aimed at educating Small Business owners about search engine marketing, viral marketing and online reputation management. Jennifer has helped create online marketing strategies for companies like Verizon, American Greetings, Highlights for Children and Option-Line, a national crisis-pregnancy hotline. She is also the author of the popular e-books "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Talent and Thirty Days."
Known for her down-to-earth style of teaching and a special focus on educating small business owners, Jennifer focuses on inspiring companies with new ideas without leaving their heads spinning with techno-talk.
Jennifer is a requested speaker and has served as both a panelist and a moderator at Incisive Media's popular Search Engine Strategies conferences, the eComXpo virtual trade show, Microsoft's Small Business Summit and several local search marketing training seminars. Jennifer has also served as a trainer for both Incisive Media and the Direct Marketing Association. In 2005, Jennifer delivered the keynote presentation at the MIVA Small Business Conference. She has also been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, The Washington Post and Entrepreneur magazine.
When she's not writing for Search Engine Guide, Jennifer is chasing around her two toddlers with her husband Greg, moonlighting as a mommy blogger, making bento lunches or watching Buffy the Vampire Slayer marathons.Jennifer will be chairing the Small Business Marketing Unleashed Conference and will be speaking in the following sessions: