Small Business Marketing Unleashed

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Agenda Day 1: Sessions Day 2: Workshops Speakers Speed Networking Networking Dinner
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Get the Skinny on Unleashed - F.A.Q.

networking6.jpgWhat makes Unleashed so special? Ok, it's a bit of a cliche...but you really have to experience it to understand it. We've gone out of our way to listen to feedback from small business owners about exactly what they want in their dream conference. We've done our best to deliver and if our first round of attendees is to be trusted...we did. We promise...you'll walk away feeling like you got your money's worth.

What Should I Wear? I know, I know, you should wear clothes. That's really the extent of it. We designed this conference to be a relaxed environment where you could focus on learning and connecting. If you do that best in a suit, wear a suit. If you do it best in your footie-pajamas, feel free to wear them too. (Just realize that if you show up in something really crazy, we'll take your picture and put it on the site.)

What's Covered in the Conference Cost?: We know you're on a tight budget and little extras like meals, transportation and hotel can really add to the price of a show. Your conference cost covers your breakfast, lunch and dinner on Monday and breakfast and lunch on Tuesday. Our hotels are in walking distance and cost around $100 a night. Catch the early bird, add your hotel and even with an airport shuttle you should come in around $1000 or less.

Why Columbus? Well, despite the misconception about Columbus being yet another midwestern farm town...Columbus is a vibrant metro area with a large and passionate new media community. After years of getting on a plane to go to world class shows, Jen decided it was dog gone time to bring everyone else to her! (And yes, even if you live in Ann Arbor, you are welcome to join us. Just expect a little good natured ribbing.)

What's this I hear about speed networking? We firmly believe the value of Unleashed extends beyond the classes and workshops to the relationships you can make while you are at the show. Since regular networking events tend to be a great way for people who already know each other to talk while the new folks play the wall flower game, we start things off with speed networking. It's the same idea as speed dating, but without the kissing. In our version you get 3 minutes to talk to someone before you have to move to the next person at the table. It's a great ice breaker and a fast way to meet a ton of people.

1poplabs.jpgDo I really need to attend the networking events? Well of course! We know you're tempted to run up to your room at night so you can check email and work on your business, but we suggest you give careful thought to blocking off Sunday night and Monday night. Even if you don't think you need new friends, you'd be amazed at how much information you can digest while you're sharing a meal or a drink. You don't have to be a social butterfly, we have enough of those on staff to draw you out of your shell!

You mention flash drives and worksheets, what's up with those? We know we're going to be throwing a lot of information at you and you might be too busy paying attention or asking questions to take as many notes as you'd like. Since our workshops are pretty hands on, we decided the best way to handle your post-show needs was to send you home with worksheets you could print out and use as a guide for creating your marketing campaigns.

Got a question we didn't already think of? No problem! That's why we have Vickie Evans, Small Business Marketing Unleashed's conference planner extraordinaire. You can shoot Vickie an email with your tricky problem and she'll get back to you with a solution as quickly as possible.


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