Small Business Marketing Unleashed

Details What to Expect FAQ Testimonials
Agenda Day 1: Sessions Day 2: Workshops Speakers Speed Networking Networking Dinner
Conference Center Hotels Transportation COSI Columbus Child Care
Speaking Sponsoring Press Inquiries

Small Business Marketing Unleashed Agenda at a Glance

Featuring some of the best in the industry:

Pre-show - Sunday, September 21st, 2008

smspeed.jpg Pre-show Charity Networking Event at COSI - Sunday 7pm-11pm
Join us for a night of "speed networking," a silent auction and some tasty treats in one of the coolest spots in Columbus. 100% of proceeds from this event benefit COSI's community outreach programs. RSVP to Vickie Evans to reserve your spot.

Day 1 - Monday, September 22nd, 2008

8:00am Registration
8:30am-9:00am Continental Breakfast
8:30am-9:15am A Common Sense Approach to Online Marketing
Conference Info and Panel Discussion
9:15am-9:30am Morning Break
9:30am-10:30am Site Architecture
Stoney deGeyter
Building a Community
Sage Lewis
10:30am-10:45am Morning Break
10:45am-11:45am Creating Great Content
Heather Lloyd-Martin
Social Media Marketing Conversations
Jennifer Laycock
11:45am-1:00pm Networking Lunch
1:00pm-2:00pm Paid Search Advertising
Christine Churchill
Blogging for Business
Mack Collier
2:00pm-2:15pm Afternoon Break
2:15pm-3:30pm Link Building
Debra O'Neil Mastaler
BIG-Impact Branding (for Small Businesses)
Christina Kerley
3:30pm-3:45pm Afternoon Snack Break
3:45pm-5:00pm The Impact of Universal Search
Michael Stebbins
Finally Understanding Analytics
Matt Bailey
Game Night Unleashed Game Night Unleashed - Monday 6pm-10pm
Join us on the patio of The Polaris Grill for a gourmet feast! Sponsored by Search Influence, our Monday night mixer will let you unwind under the stars with new friends, classic games and our latest "giant" sized version of old favorite.

Day 2 - Tuesday, September 23, 2008

8:00am-9:00am Continental Breakfast
8:15am-9:00am Morning Keynote: Marketing Mania: Driving Business without Driving Yourself Crazy
Anita Campbell
9:00am-10:30am Keyword Research Workshop
Christine Churchill
Local Search Workshop
Matt McGee
Viral Marketing Worksop
Jennifer Laycock
General Site Clinic
Stoney deGeyter & Matt Bailey
10:30am-10:45am Morning Break
10:45am-12:00pm Copywriting Workshop
Heather Lloyd Martin
On Page SEO Workshop
Stoney deGeyter
Email Marketing Workshop
Michael Stebbins
Connecting the Dots: Online (Brand) Reputation Management
Christina Kerley
12:00am-1:00pm Networking Lunch
1:00pm-2:15pm Blogging Workshop
Mack Collier
Link Building Workshop
Debra Mastaler
Usability and Conversion Workshop
Matt Bailey
General Site Clinic
Heather Lloyd Martin & Sage Lewis
2:15pm-2:30pm Break
2:30pm-3:45pm Podcasting and Videocasting
Sage Lewis
Paid Search Workshop
Christine Churchill
Free and Low Cost Tools
Matt McGee
Blogging Clinic
Mack Collier & Christina Kerley
3:45pm-5:00pm "The Final Scoop" Ice Cream Social Q&A

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