Small Business Marketing Unleashed Agenda at a Glance

Featuring some of the best in the industry:

Pre-show - Sunday, September 21st, 2008

Pre-show Charity Networking Event at COSI - Sunday 7pm-11pm Join us for a night of "speed networking," a silent auction and some tasty treats in one of the coolest spots in Columbus. 100% of proceeds from this event benefit COSI's community outreach programs. RSVP to Vickie Evans to reserve your spot.

Day 1 - Monday, September 22nd, 2008

8:00am	Registration
8:30am-9:00am	Continental Breakfast
8:30am-9:15am	A Common Sense Approach to Online Marketing Conference Info and Panel Discussion
9:15am-9:30am	Morning Break
9:30am-10:30am	Site Architecture Stoney deGeyter	Building a Community Sage Lewis
10:30am-10:45am	Morning Break
10:45am-11:45am	Creating Great Content Heather Lloyd-Martin	Social Media Marketing Conversations Jennifer Laycock
11:45am-1:00pm	Networking Lunch
1:00pm-2:00pm	Paid Search Advertising Christine Churchill	Blogging for Business Mack Collier
2:00pm-2:15pm	Afternoon Break
2:15pm-3:30pm	Link Building Debra O'Neil Mastaler	BIG-Impact Branding (for Small Businesses) Christina Kerley
3:30pm-3:45pm	Afternoon Snack Break
3:45pm-5:00pm	The Impact of Universal Search Michael Stebbins	Finally Understanding Analytics Matt Bailey
	Game Night Unleashed - Monday 6pm-10pm Join us on the patio of The Polaris Grill for a gourmet feast! Sponsored by Search Influence, our Monday night mixer will let you unwind under the stars with new friends, classic games and our latest "giant" sized version of old favorite.

Day 2 - Tuesday, September 23, 2008

8:00am-9:00am	Continental Breakfast
8:15am-9:00am	Morning Keynote: Marketing Mania: Driving Business without Driving Yourself Crazy Anita Campbell
9:00am-10:30am	Keyword Research Workshop Christine Churchill	Local Search Workshop Matt McGee	Viral Marketing Worksop Jennifer Laycock	General Site Clinic Stoney deGeyter & Matt Bailey
10:30am-10:45am	Morning Break
10:45am-12:00pm	Copywriting Workshop Heather Lloyd Martin	On Page SEO Workshop Stoney deGeyter	Email Marketing Workshop Michael Stebbins	Connecting the Dots: Online (Brand) Reputation Management Christina Kerley
12:00am-1:00pm	Networking Lunch
1:00pm-2:15pm	Blogging Workshop Mack Collier	Link Building Workshop Debra Mastaler	Usability and Conversion Workshop Matt Bailey	General Site Clinic Heather Lloyd Martin & Sage Lewis
2:15pm-2:30pm	Break
2:30pm-3:45pm	Podcasting and Videocasting Sage Lewis	Paid Search Workshop Christine Churchill	Free and Low Cost Tools Matt McGee	Blogging Clinic Mack Collier & Christina Kerley
3:45pm-5:00pm	"The Final Scoop" Ice Cream Social Q&A

Small Business Marketing Blog

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